Lantern Road Studio
A low-poly orange semi truck on a two-lane road through pine country at golden hour Work in progress · not final

10-4 Send It: Trucking Tycoon

Breaker breaker. Got your ears on, rookie?

Drive the truck. Run the company. Climb from rookie company driver to owner of your own trucking fleet.

Free demo coming 2027 Hit the road

MM 1 The pitch

Hammer down. Every mile is yours.

10-4 Send It is a stylized, low-poly trucking tycoon set in the fictional state of Ponderosa. You drive every mile yourself at first. Then you hire drivers, hand them the wheel and run the whole outfit.

MM 2 Two roads in

Pick your on-ramp

There's more than one way into the cab. Both roads end with a fleet of your own.

Road A

Saltbrush CDL University

Enroll at Saltbrush U and learn the ropes in the practice yard before you take your first real load.

Road B

Start driving now

Skip school, climb straight into the cab and learn the trade one load at a time.

MM 3 The career climb

Their rules, then yours

Keep the shiny side up and work your way from somebody else's truck to your own authority, meaning your own trucking company, running under your own name.

  1. 1Company driverDrive their truck, run their loads and follow their rules while you learn the job.
  2. 2Lease onLease on and take more of the business into your own hands.
  3. 3Your own authorityEarn your own authority and haul under your own name.
  4. 4Fleet ownerHire drivers and become the one who sets the rules.

MM 4 Haul it all

Get on the hook

"On the hook" means you've got a loaded trailer behind you. Haul five kinds of freight between seven small towns across Ponderosa.

  • Dry vansBoxed, everyday freight
  • ReefersRefrigerated loads
  • FlatbedsOpen-deck cargo
  • Hazmat tankersHazardous liquids
  • LowboysHeavy equipment

MM 5 Run the outfit

Dispatch, this is the boss

The bigger your outfit gets, the less you drive and the more you run.

Automation is the reward

Let your drivers roll

Hire drivers, track them on a live map and write dispatch rules that take over the work you used to do by hand.

Skills that change the game

No +5% filler

Each skill unlocks something new and changes how you drive, haul or run the business.

MM 6 Screens

Postcards from Ponderosa

Work-in-progress renders from our own art kit. Not final.

Your orange day-cab semi and box trailer on a rural highway Work in progress · not final
Your first rig on the open road
A fenced truck lot with company trucks, pallets and a forklift, mountains behind Work in progress · not final
Your dispatch office lot
A truck-driving school campus with a wide practice yard and training rigs Work in progress · not final
Saltbrush CDL University practice yard
A truck on a winding two-lane road through pine forest Work in progress · not final
Two-lane country roads

MM 7 Trailer

Still backing it in

Trailer coming soon.
The first trailer isn't out yet. We're still lining it up at the dock.

That's a big 10-4. See you on the road.

Free demo coming 2027